Verizon Wireless

Verizon Wireless owns and operates the second-largest wireless telecommunications network in the United States, based on total wireless customers. As of April 2006, the company served a total of 54.8 million customers and has the largest service by area. Headquartered in Basking Ridge, New Jersey (formerly Bedminster, NJ), the company is a joint venture of Verizon Communications and Vodafone Group, with 55 and 45 percent ownership respectively.

Verizon Wireless advertised, in the year 2000, the fact that they were, for a time, the largest cellular network in the country by showing people using cell phones and then gesturing with two fingers, much like the World War II-era "V for Victory" sign, to show that the person was on the Verizon ("V") network.

Later, Verizon adopted the slogan "We never stop working for you," with commercials depicting a Verizon employee roaming about in strange places continuously asking, "Can you hear me now? Good." (The "employee" is played by stage actor Paul Marcarelli [2]) The "test man" represents the technicians who conduct more than 300,000 call attempts monthly on Verizon Wireless' and other national wireless carriers' networks while traveling over 100,000 miles of the most frequently traveled roadways nationwide in specially equipped, company-owned test vehicles.)

In 2005, Verizon Wireless added an "army" of network engineers into their commercials in conjunction with the "test man." (The "test man" no longer says "Can you hear me now? Good.") Also, they have adopted a new slogan "It's the Network." to emphasize their network quality. (Verizon Wireless still uses the slogan "We never stop working for you." from time to time)

In the spring of 2006, Verizon Wireless began an advertising campaign highlighting their employees and how they enjoy working with Verizon Wireless in the field they work in. The commercials then added the phrase "Our people. Our network." to the standard slogan "Verizon Wireless. We never stop working for you." This advertising technique continued for several months.